what is social media marketing strategy 2023?
The purpose
of the social media2023 put is to disseminate information, and in the Process
entertain, communicate and most
importantly form opinions and change society ‘s attitude. Information can be
conveyed in any form, like voice, document, picture video, etc.
Today’s
generation can look back and definitely realize the path that media has
travelled And the transformations it has passed through. even before human
beings could invent the basic Post or telegraph service information was
disseminated and receive with the help of animals e.g pigeons and fellow human
beings who carried information and conveyed it to the receiver. The gradual
technology innovations gave rise to a flood of innovations like post, print,
telegraph radio, television, mobile and internet. After internet have you
pondered what is the next big Innovation related to media that transformed the
way human being conversed with each other?
what is social media marketing ?
Every before
you try to answer this question ,you should contemplate that most of the media technologies were invented with a social media purpose .business entities
always found a way to utilize the medium to reach customer and spread their
message .Now did
human being object to such intrusion? yes no, may be the answer would vary from
person to based on their experiences . a person who has been often harassed by
unwanted phone calls from insurance and credit card companies would definite
support the thought of minimizing and if possible eliminating these intrusions
.Someone who
has been benefitted by receiving the relevance information which may have helped him or her in personal
life may highly endorse this dissemination of knowledge.Before
analyzing the commercial value of the social media ,lets understand why the
social media wave has swept all human
beings across the word much faster than any of the earlier media exchange
phenomena .
Why is it called social media?
Let’s first look at how the internet
has evolved. In the initial phases ,web pages were used to just convey information
thus involving a passive interacting .content was simple and conveyed in a more and less monotonous way.
Gradually user interface started gaining more importance. web pages still
having a passive interface now were made attractive with designs that users
found exciting and made them stay on the web page longer .fast forward to this
date and you will realize that the internet is no longer passive .users now
interact with each other ,post comment on every article they read, write reviews of the place they visit and dine ,share their photos with friends etc. in short ,user have started interacting,unlike just sitting and watching TV or reading a newpaper passively .as the content is generated and evolves within the social media network spontaneously the connotation social media is appropriate .secondly ,as all such users are now connected with each other ,and hence can now converse with each other much faster and easily this makes the present media social to a greate extent .the new wave of media has probably increased the user's spam of the control versus the earlier versions of media and it has also reduced the intrusion level thus connecting billion of people all around the word. previously , a particular person could reach only those whom he knew well, or had met at least once in a lifetime .these relationship happened ,they had a boundary to it and there existed a one to one correspondence did gather momentum via mails and phone calls but were limited to the 'circle of trust or the ones that you were acquainted with .this was the case with post,telephones mobile etc .however internet redefined these boundaries which benefited the business arena as well as personal lives to a great extent . earlier avatar of the internet still posed some amount of restriction on the extent to which users could meet people across the length and breadth of the earth . moreover earlier people did not have platforms like those which exist today where they can converse in open and discuss their feelings amongst fellow users . technically , users had some facilitation to spread word of mouth using internet but their capability to influence someone's choice was limited . then came the technological innovations that facilitated the asynchronous communication ,and all of a sudden people realized that now they were equipped to share their views and also share it 'knowing ' a person was done away. with the technology enablement to share reach a wider audience and complete the day to day tasks much faster people are becoming more actively connected through the social media .
The Fulcrum Of Social Media Phenomena increase followers on instagram, snapchat, tiktok 2023
in the social media words ,one has the possibility to reach out and communicate with any person in the word . building an identify in the society has been a period for people and this need has increased further over a period of time . in earlier days , one could become a well known personality only if the person was a famous politician ,sport star, industrialist film star etc, all other people with comparatively lesser popularity had huge hulurdles to across for building their image. however with the arrival of social media these untraced traits got varied channels to exhibit their talent and gain popularity . hence the focus has considerably shifted more "who are you?to what you do ? more than the talent one possesses , what has fuelled the process of recognition is the sharing phenomenon .social media channels enable people to spread the word about the content they see, immediately and to a wide number of people . there is a win situation . one who shares the content is also gaining something by making it available to his friends . when someone share content ,the receiver may do one or more of the following .- Appreciate the intention of the person who has shared the content .
- perceive that the person who shared the content is well aware of the subject .
- as it was shares by someone and especial if it is from someone who you know . the probability to trust it would be very high.
Hence the entire phenomenon of i share with you share it with him he/she will share with others spreads like wildfire thnks to technology .it is a win 2 situation of everyone in the loop however at the end of the day the person at the fulcrum benefit by reaching the widest audience at the minimal effort and cost .lets see what all could be shared on social media and wher lie the business prospect .
How to increase social media follower on instagram and snapchat, tiktok 2023?
